Track effort,
not perfection.
One question, one minute a day: did I do my best? Rate your effort 1 to 10 — even a small effort grows your streak, and day by day you watch the habit take root.
Free. No ads. No subscription. Ever.
Rate your effort, 1 to 10.
Not did I do it — did I do my best? That question, from executive coach Marshall Goldsmith, removes the shame of yes/no tracking. A 5 means you tried. A 2 is better than nothing. Even a 1 counts.
How well did you try today? Tap a number.
1 is the smallest effort. 10 is your best.
Watch your streak grow.
Show up daily and a seed becomes a sprout, a sapling, a tree. Milestones arrive at days 1, 3, 7, 21, and 60 — where identity forms, not at round numbers.
Missed a day? Rate yesterday and keep growing. No broken streaks, no punishment, no starting over.
See yourself show up.
A simple activity grid shows every day of effort across all your habits — deeper green for stronger days. No dashboards, no leaderboards, no metrics designed to shame you into opening the app. Just the quiet evidence that you keep showing up.
Yours, privately.
Your habits live on your iPhone and in your own private iCloud — never on our servers, because there aren't any. We can't read your data.
The app has no ads, no analytics, and no subscription. Export everything as CSV or JSON whenever you like, or delete it all with one tap.
Built on behavioral science, not willpower.
Reflect Daily combines Stanford behavior scientist BJ Fogg's Behavior Model with Marshall Goldsmith's daily questions: a reliable prompt, effort-based self-scoring, and zero shame. Reflection builds the unconscious trigger — the habit follows.
The story and the science